IITCA Technology and Beyond

Wednesday, August 22, 2018

Flipkart in advanced talks to acquire Liv.ai to take on Amazon's Alexa

The transaction could see the homegrown online retailer Flipkart shell out around $40 million for Liv.ai, adding that the transaction is “in the final stages”.

In a bid to compete with Amazon Alexa and Google Assistant, Flipkart is in advanced talks to acquire artificial intelligencecompany Liv.ai, according to two sources familiar with the development.

The transaction could see the homegrown online retailer shell out around $40 million for Liv.ai, one of them said, adding that the transaction is “in the final stages”.

The acquisition will help Flipkart add ‘voice’ to its platform—similar to Amazon’s and Google’s virtual assistants—and unlock the next ‘big opportunity’ in India. It also marks Flipkart deepening focus on AI over the last several months with the e-tailer looking to make acquisitions around the technology.

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